BACKSTAGE AT A LIFESTYLE PR AGENCY

Our @roirelations #ROIMothersDay event setup in progress! (at Nyood)

Our @roirelations #ROIMothersDay event setup in progress! (at Nyood)

ROI Relations is taking on the #ColorMeMNY challenge! We’re puckering up in Maybelline New York Color Sensational Vivids in Shocking Coral, On Fire Red, and Vivid Rose. Tweet a photo of your favourite Maybelline New York lip look @MaybellineCAN and you could win free lipstick!

ROI Relations is taking on the #ColorMeMNY challenge! We’re puckering up in Maybelline New York Color Sensational Vivids in Shocking Coral, On Fire Red, and Vivid Rose. Tweet a photo of your favourite Maybelline New York lip look @MaybellineCAN and you could win free lipstick!

About to Olia-ify virgin hair with @myreilles & @ninafarrauto cc @garniercan

About to Olia-ify virgin hair with @myreilles & @ninafarrauto cc @garniercan

Our very own @maybellinecan products speak for themselves! #gpbelle #winning

Our very own @maybellinecan products speak for themselves! #gpbelle #winning

WMCFW Fall 2013 Recap

World MasterCard Fashion Week wrapped up a few weeks ago but we are still coveting all the inspiring makeup looks that Grace Lee, Maybelline New York Lead Makeup Artist Canada, created for each of the shows. 

 

DAY 1:

Chloé comme Parris - She’s a rich girl gone bad. It’s the kind of makeup that’s been rocked all night long.

image

Pink Tartan - This girl is a little dark on the inside. She could be a bit crazy or seem tad ”off” but she’s always put together and feminine.image

 

DAY 2:

Sid Neigum - With a Japanese influence, she’s a delicate warrior. She’s confident and strong and the beauty look nods to the collection’s ‘optimistic post-apocalypse’ feel.

 image

Line – This girl is cool, fun and she knows how to have a good time.

image

 

DAY 3:

Mackage -  The Mackage girl is urban and sophisticated. She has her finger on the pulse and knows what’s “in”.

image

Joe Fresh-  The look this season was very Patti Smith. Her style is punk chic and the makeup is understated. image

 

DAY 4:

Vawk -  This girl is meticulously put together and chic. Glossy eyes and a matte red lip created by Grace Lee, Maybelline New York Makeup Artist for Canada, highlighted the beautiful clothes.

image

Rudsak -  The girl is effortlessly cool, sort of like Erin Wasson, one of the raddest models around. She’s got street edge with a natural beauty flare. 

image

 

DAY 5:

Lacerda- Lacerda showcased structure, print and eccentric textures at his debut at World MasterCard Fashion Week. His muse is dark and lives on the edge. She can be classified as a grown-up goth with a lot of money.

image

Pavoni-  Diaphanous fabrics and tight-fitting bodices were a huge focus at Pavoni. The makeup look had a glamourous vibe with a palette of bronzes and taupes.  

image

 

Such amazing talent in Toronto! We are excited for what the next season will bring. 

 

Photos by Jake Rosenberg (The Coveteur) & Agnieszka Stalkoper

Gift giving never looked so pretty! Cc @TerraCycleCA @GarnierCAN

Gift giving never looked so pretty! Cc @TerraCycleCA @GarnierCAN

Ready to get our DIY on with @GarnierCan & @TerraCycleCA (at TerraCycle)

Ready to get our DIY on with @GarnierCan & @TerraCycleCA (at TerraCycle)

Prepped and primed for her cover! Cc @allisimpson @fazemagazine @bwaynails #impressrevolution

Prepped and primed for her cover! Cc @allisimpson @fazemagazine @bwaynails #impressrevolution

Spotted @ our shoot w @allisimpson & @fazemagazine - Alli’s two collections for @bwaynails #impressrevolution

Spotted @ our shoot w @allisimpson & @fazemagazine - Alli’s two collections for @bwaynails #impressrevolution

A rack full of clothes - what will @allisimpson choose for her cover shoot w @fazemagazine? #imPRESSrevolution

A rack full of clothes - what will @allisimpson choose for her cover shoot w @fazemagazine? #imPRESSrevolution